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Major leagues and events such as the NFL, NHL, Olympics, European Games, EPL and elections also attract significant ad revenues. The use of services to help advertisers measure their ROI and enhance their use cases is expected to benefit advertisers and industry participants. It is also helping them expand their international user base, attracting advertisers to their platforms and boosting ad revenues.

The availability of streaming services on a wide range of platforms is helping these services reach a global audience. Shift in Consumer Preference a Key Catalyst: To adapt to the changes in the industry, companies are coming up with varied content for over-the-top (OTT) services in addition to linear TV.

The industry is likely to be focused on sustenance at current levels, along with a renewed emphasis on flexibility, which would accelerate the move to a variable cost model and reduce fixed costs.Ĥ Broadcast Radio and Television Industry Trends to Watch Notably, these industry players are increasing their spending on research and development, as well as sales and marketing, to stay afloat in an era of technological advancements, with increased demand for VR and Internet Radio. These companies majorly derive revenues from selling television and radio programs, advertising slots and subscriptions. The Zacks Broadcast Radio and Television industry comprises companies offering entertainment, sports, news, non-fiction and musical content over television, radio and digital media platforms. As monetization and revenues, in terms of ad-spend, continue to be subdued, profit protection and cash management, with greater technology integration, have gained significance and are expected to aid these companies in driving the top line in the near term. Diversified content offerings, which are original, regional, short and suitable for small screens (smartphones and tablets) improved Internet speed and penetration and technological advancement benefit industry participants. Discovery WBD, Fox Corporation FOXA and fuboTV FUBO are benefiting from a massive spike in digital content consumption. However, industry participants like Warner Bros. The Zacks Broadcast Radio and Television industry has been suffering from increased cord-cutting despite a spurt in demand for streaming content.

City Of Vice Driving download the last version for apple